AI Insights · Timothy · January 2025
Top 5 Word Puzzle Games on iOS in the UK: Q4 2024
Explore the performance trends of the top 5 word puzzle games on iOS in the UK during Q4 2024, including downloads, revenue, and active users.
In the fourth quarter of 2024, the UK iOS market for word puzzle games saw intriguing trends among the top five apps. Here's a breakdown of their performance based on data from Sensor Tower.
NYT Games: Wordle & Crossword from The New York Times Company experienced a remarkable rise in weekly revenue, peaking at approximately $90K in the week of December 23. Weekly downloads fluctuated, reaching a high of 23.4K in the same week, while active users steadily increased, culminating at about 920K by the end of December.
Wordscapes by PeopleFun, Inc. showed a varied performance. Weekly revenue saw a peak of $34K at the end of November. Downloads surged to 32.3K in late December, while active users declined from around 324K to 287K over the quarter.
Words With Friends Word Game by Zynga Inc. had fluctuating revenue, reaching $29K in early October. Downloads remained stable, with a notable increase to 2.6K in the last week of December. Active users decreased from 39K to 28K over the quarter.
Zen Word® - Relax Puzzle Game from Oakever Games saw a decline in downloads from 35.6K to 12.1K, while weekly revenue hovered around $10K. Active users showed a significant drop from 259K to 228K by the quarter's end.
Finally, Scrabble® GO - New Word Game by Scopely, Inc. had stable revenue, peaking at $12K in early October. Downloads increased towards the end of the quarter, reaching 8K. Active users surged from 112K to 184K by the end of December.
These trends provide a snapshot of the competitive landscape in the word puzzle category on iOS in the UK, with more insights available through Sensor Tower.
